Evolved

In modern web marketing, we often talk about "tracking". But is tracking really possible? In an advertising world where the message can be addressed to micronicles and where "retargeting" is a routine activity, how can we find out which promotional channel is bringing success?

The trick is to observe the final result. What is the metric that matters to our business? The "vanity metrics" have long been the focus of attention of many marketers, but we must never forget what the purpose of a business is, so that it is sustainable.