The Ventures — Companies, Capital, Studio

Ventures

We don't just write checks and wait. We build category companies — putting the full Monarchy engine behind operators who refuse to stay small.

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Monarchy Wanted Fertility Phoenix Money The Game

The Companies

Current
companies.

01 · Growth

Monarchy

200+ clients. Game Changers Award, Amazing Workplace Award, Inc. 5000 Award two years running. AI powered, undeniably human.

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02 · Health

Wanted Fertility

A clinical protocol turned into an app. Helping families achieve pregnancy better, faster and cheaper.

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03 · Distribution

Phoenix

Direct sales teams for premium markets. You bring the offer — Phoenix builds the channel.

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04 · Wealth

Money The Game Capital

Wealth-building as a game you can learn. Discipline-first trading platform, AI-assisted.

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The model

Capital is the
smallest input.

01 · Find the category

Category first

Fragmented markets with a technology unlock — dentistry, decision-based fertility care — where a new brand can define the language.

02 · Install the playbook

Engine installed

Brand, funnel, content pipeline, AI call center, sales team — deployed on day one.

03 · Compound

Own the outcome

Equity positions. When the venture wins, the ecosystem wins — and the case study feeds the next one.

Division 04 — Studio

Media &
Production

Culture is a distribution channel. From a 500,000-viewer branded series in Milan to a TV show aired on ABC & Hulu in 2022 — produced through the Serendipity Group chain, owned by Nicole Tabs (Andrea's wife) — the Studio turns brands into entertainment and entertainment into pipeline.

  • Broadcast credibility. Network-grade production, not just social content.
  • Brand-as-show. The Sweet Years model, updated for the AI decade: 100× content from every shoot.
  • In-house stack. Video production and ad creative — the same creative minds behind Sephora, AI X Factor and Wanted Fertility's launches.
Nicole Tabs on the Women of the Movement press wallOn set
Serendipity showSerendipity — ABC & Hulu

Building something
that refuses to stay small?

Andrea reviews a limited number of venture and production partnerships each year.

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