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Division 02 — Health

Wanted

Born from Nicole Tabs' personal mission to transform the fertility landscape. A successful clinical protocol, turned into an accessible app — helping couples navigate infertility with more data and less silence.

Wanted — inside the app

Why it matters

Fertility care,
inverted.

The industry starts with IVF. Wanted starts with the woman. A decision-based protocol puts root-cause investigation first — giving women back control of their fertility journey with clarity, not clinics' default sequence.

  • Protocol, productized. A working clinical protocol translated into an app anyone can follow.
  • Decision-based care. Data at every fork in the road — so couples choose, informed.
  • 3,000+ waitlisted at launch. Demand validated before day one — the Monarchy playbook applied to healthcare.
Wanted protocol dashboardDecision-based protocol
Andrea d'Agostini and Nicole TabsNicole Tabs & Andrea — the founders

"We didn't just brand Wanted — we built it. Concept to name to visual identity to patient journey."

The proof point

Wanted is what happens when the full d'Agostini playbook — brand, funnel, product, AI systems — enters a category that desperately needs empathy at scale. It's the ecosystem's proof that "AI powered, undeniably human" belongs in healthcare.

Visit Wanted Fertility ↗

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